Adding The Human Touch To Marketing ^sm

Marketing Workshops for Small to Mid-size Businesses and Nonprofits

Thomas L. Hume, V has over 20 years of agency and client-side experience in business-to-business and business-to-consumer marketing. Tom has a deep understanding of strategic and tactical planning, graphic design, photography, web services and video – from concept through delivery.

Learn how to improve your visibility, strengthen relationships and capture more revenue - without spending a fortune! These flexible workshops can be tailored to meet the unique needs of your group or target audience. Each highly interactive session also gives the attendee's a chance to connect, generate ideas, collaborate, and brainstorm. Full co-promotional support is also provided to help your organization get maximum exposure and increase session attendance.

To learn more about the workshop events, call toll-free 877-TOM-HUME.

Marketing 101 - The Core Skills for Marketing Success : How can you dramatically improve your visibility and sell more art - without spending a fortune? Discover the marketing skills you need to be successful. Learn how to develop and improve your C.O.R.E.(TM) marketing skills which balance: Communications, Organization, Relationships, and Execution. Discover low-cost ways to increase sales, improve visibility, and strengthen business relationships - regionally, statewide, and nationally. All professional and amateur artists are welcome. Connect with others, generate ideas, collaborate, and brainstorm. Bring samples your work, promotional materials, and your little black book.

Building Brand Equity: Maximize the Return on Your Marketing Investment : Strong brands, memorable graphics, and compelling messages were once thought to be important only in consumer markets. Today, the new practices used to sell food, cars, and clothing are helping any business sector get higher returns on very limited marketing budgets. Take the next step in your brand-building process.

Secrets of Marketing

Do your marketing plans fall short of expectations? Discover innovative one-to-one marketing techniques that deliver measurable results. Learn how to segment your audience and tailor personalized messages for particular groups. Master the skills of creating relevant multi-channel communications that reach and attract more potential customers. Learn to fine-tune your marketing through continuous improvement practices.

Working the Web: This workshop offers key internet principles that will help you get more from your time online. The workshop will help you: · Develop a web strategy that supports your goals as an business owner or non profit organization.  Get an online presence and promote yourself for free. Create and launch a basic website that speaks to your audience. Collaborate, create partnerships, and build your business. Use email to increase website traffic and sell your products or services

Marketing From A New Point Of View: This popular workshop introduces the concepts of holistic, one-to-one and experiential marketing practices.

Guerilla Marketing: The workshop helps business owners improve core marketing skills and use free resources to promote their endeavors, find income opportunities, and network with fellow entrepreneurs. Small business owners often have limited marketing training and limited funds for marketing. That doesn’t need to stop them from getting the word out about their work. The goal of this session is to teach business owners low-cost ways to increase sales, improve visibility, and strengthen business relationships – using the newest trends in marketing and technology.

About Tom Hume

Thomas L. Hume, V has over 20 years of agency and client-side experience in business-to-business and business-to-consumer marketing. Tom has a deep understanding of strategic and tactical planning, graphic design, photography, web services and video – from concept through delivery.

Tom recently moved from the Boston area, where he led marketing and sales as the Director of Marketing for Fidelity Investments, the largest mutual fund company in the United States. Prior to Fidelity, Tom was Director of Marketing Communications for SmartTime Software, a HR technology provider.

During the '90's, Tom partnered with a commercial and fine art photo studio near D.C. and formed AG Communication/Hume & Resources. For seven years, the successful collaboration delivered full-service marketing support and commercial photography services to a variety of regional and national clients including MCI, T. Rowe Price, Time Life Books, The Washington Post, Smithsonian Institution and Comcast Cable.

Tom is active in many arts organizations including the Indiana Arts Commission, The Bloomington Area Arts Council, and other regional arts partners. He is the acting marketing/PR Director for www.IndianaArts.org , a state-wide arts web portal. Prior to his move to Indiana,  Tom has been  involved with the Massachusetts Cultural Council, Massachusetts Museum of Fine Arts, the NEA, and The Smithsonian Institution.

Creative Backgrounder

In the '70's, Tom studied cinematography, communications and music at Antioch College under Tony Conrad,  Karl Berger, Anthony Braxton, Richard Teitelbaum, and Frederic Rzewski. After college Tom worked in documentary and news film production with United Press International and The Smithsonian Institution.

Performances

Tom has performed in concert with the Creative Orchestra under the direction of Anthony Braxton, and in workshops with Frederic Rzewski’s Musica Electronica Viva. He played keyboard and guitar with numerous groups and recording sessions working in styles ranging from jazz, avant garde and orchestral, to R&B, rock, and even country & western.

Awards

Communications and art projects under Tom’s guidance have won numerous awards including The Golden Quill, The Baltimore Arts Video Award, The Communicator Award, and Pensions & Investments Eddy Award.

Technical Backgrounder

Tom’s technical skills include design and production on Adobe CS2 in the Windows and Mac environments. He has internet marketing and web development experiences in custom web 2.0 application and database development, CMS, eCommerce solutions, open source customization. His team provides systems support and design in ASP .NET, SQL PHP, MySQL, Java, C++, Perl, in most server environments including MS and Linux. Common development applications include Adobe Dreamweaver, Flash, FrontPage. He also is proficient in film and digital photography, and has certified training in production, editing and lighting for film, video and still photography. His background in music encompasses 20+ years in composition and performance on digital keyboards and guitar.