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The Services
Strategic and Tactical Services
On-Demand On-Time On-Budget ~ Over 20 years of
Experience
All services are provided “on-demand” - often with no
ramp-up time required. We work directly with internal teams
or other marketing contractors to help you get your project delivered
quickly. Thomas Hume,
the principal of Hume & Communications, provides hands-on support
for every client.
We offer one-to-one, multi-channel, experiential & lifestyle
marketing, branding, advertising, graphic design, direct marketing, web
design, hosting, and executive coaching for B-to-B and B-to-C businesses
and non-profit organizations. Our strategic business units offer
specialized creative and production services tailored to specific
industries including, investments and banking, HR and benefits, life
sciences and healthcare, emerging computer and internet technologies.
More »
Hume & Communications Services
Situational Analysis
Easy to understand and
easy-to-communicate snapshots of any business situation, at any time
SWOT Analysis (Strengths, Weaknesses,
Opportunities, Threats)
Critical
baseline data to determine requirements to improve marketing,
positioning, sales and customer retention
Competitive research
Detailed summaries of each
competitor to provide usable information for better product
differentiation, competitive pricing strategies, appropriate branding
and sales/RFP response tactics.
Customer Research
Qualitative and quantitative
customer research data, summaries, and usable interview material for
use in testimonials, case studies and other PR materials.
Analysis of sales channels,
positioning, pricing & Win/Loss
Measurement data and recommendations to maximize sales, leverage
channel partnerships and increase lead/demand-generation opportunities
Marketing, Communications and PR
Planning
Detailed action plans to ensure your
company implements consistent and effective programs to support
branding, sales communications, partner support, RFP responses, PR,
etc.
- Timetables
& calendars offer key
dates and implementation timelines defined to coordinate
communications efforts with product development, customer news,
marketplace and competitor activities, trade publication editorial
calendars, trade shows and other relevant industry activity.
- Forecasts and budget deliver
reality-based projections required
for tracking contractor performance, establishing cost controls,
determining ROI, defining business plan metrics, and implementing
continuous improvement processes
Corporate ID ~ Branding
~ Design ~ Writing
The Hume & Communications approach to graphic design, ID and
brand development combines
proven techniques in visual communications, award-winning creative
execution, flawless production and effective project management.
Concepts will be driven by your company's business objectives and the
needs of your target audience. Ultimately, bottom-line results come
from designs and messaging that solve your marketing, sales and communications
problems and increase the return on your marketing investment.
- Corporate ID update or redesign
- Brand development and messaging
- Collateral and brochure update or redesign
- Content development across all media
- Editing
- Newsletters
- Case studies
- Trade articles and ghost writing
- PowerPoint and multimedia presentations
- Speeches
- Personalized, on-demand communications components
Website Support & Internet Channel
Communications
We can work independently or team-up with your existing site
developer to leverage the latest technologies and create effective web
content that integrates with other communications channels. The web
site adds the critical and cost-effective touch-point in the sales
cycle
- Evaluation, site plan redesign, content development
- Testing and QA of UI, usability, and human factor design
- Customer access site development (micro-websites/sub-webs)
- Promotional landing page design (micro-websites/sub-webs)
- RFQ support tools (response database development, templates and
Prospect sites)
- Directory listings, search engine placements, link-sharing
- Email – monthly or quarterly newsletters – design, write,
distribute
- Email – daily or weekly ad hoc sales communications – design,
write, distribute (news, trends, updates, sales letters, etc.)
Online &
Offline Social Network Marketing
Social & Network Marketing is a proven process for influencing
change, which incorporates components of research, advertising and
promotion (positioning, segmentation, creative strategy, message design
and testing, media strategies and effective tracking). We deliver
comprehensive planning and execution through online venues for consumer
and business -- and provide access to a growing market segment of
internet users passionate about the topics they share through:
- Blogs
- Wiki's
- Social and networking websites
- Collaborative publishing venues
- Email and list servs
Advertising
We define objectives, craft your company's messaging and leverage
advertising across multiple media channels. From trade publications to
web links, your messaging will deliver results.
- Annual media plans
- Ad layout design and production
- Trade publication ad space purchase
- Card deck insertion
- Free trade publication print directory listings
Direct
Marketing
Measurable results can be achieved through a variety of
direct-response media channels including standard and dimensional
mail, email, telemarketing, and interactive programs. We streamline
and manage the entire process, from design, copywriting and
production, to segmentation, profiling, modeling, analysis and
fulfillment.
- List sourcing & purchase
- Design & copywriting (letters, email, postcards, etc,)
- Ad hoc and programatic communications
- On-demand personalized email and print letter development
- Production and email distribution
- Offset print management and mail house fulfillment
- Variable Data Print-On-Demand Digital
production
Public Relations
PR must be integrated with all other marketing programs to insure
that your company is meeting its public, employee and client
communications objectives. We will write and distribute
attention-grabbing content for all media. You company gets the
coverage it needs to tell compelling stories, increase marketplace
visibility and create demand
- PR planning, implementation and tracking
- Press releases
- Article writing & placement
- Newswire service management
Tradeshows & Events
With proper planning and execution, events will build new business
by creating an experience that is both relevant and valuable to
clients and prospects. We help identify the best venues, negotiate the
lowest fees, identify speaking opportunities and drive traffic to the
exhibit. We also create traffic-topping imagery, resonating messages,
compelling information and meaningful pre- and post-show
communications.
- Exhibit design & production
- Interactive presentations development & production
- Pre- & post-show communications – design, write, distribute
- Off-site event planning
- Sponsorship opportunities
- Speaking opportunities (speaker and presentation development,
panel discussions)
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