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Marketing Services

 

All services are provided “on-demand” - often with no ramp-up time required. We work directly with internal teams and our external partners to help you get your project delivered quickly. Thomas Hume, the principal of Hume & Communications, provides hands-on support for every client.

We offer one-to-one, multi-channel, experiential & lifestyle marketing, branding, advertising, graphic design, direct marketing, web design, hosting, and executive coaching for B-to-B and B-to-C businesses and non-profit sectors. Our strategic business units offer specialized creative and production services tailored to specific industries including, investments and banking, HR and benefits, life sciences and healthcare, emerging computer and internet technologies.

Situational Analysis

Easy to understand and easy-to-communicate snapshots of any business situation, at any time

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SWOT Analysis

Improve marketing, positioning, sales and customer retention

Competitive research

Detailed summaries of each competitor to provide usable information for better product differentiation, competitive pricing strategies, appropriate branding and sales/RFP response tactics.

Customer Research

Qualitative and quantitative customer research data, summaries, and usable interview material for use in testimonials, case studies and other PR materials.

Analysis of sales channels, positioning, pricing & Win/Loss

Measurement data and recommendations to maximize sales, leverage channel partnerships and increase lead/demand-generation opportunities

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Marketing, Communications and PR Planning

  • Detailed action plans to ensure your company implements consistent and effective programs to support branding, sales communications, partner support, RFP responses, PR, etc.
  • Timetables & calendars offer key dates and implementation timelines defined to coordinate communications efforts with product development, customer news, marketplace and competitor activities, trade publication editorial calendars, trade shows and other relevant industry activity. Forecasts and budget deliver reality-based projections required for tracking contractor performance, establishing cost controls, determining ROI, defining business plan metrics, and implementing continuous improvement processes.
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    Corporate ID ~ Branding ~ Design ~ Writing

    The Hume & Communications approach to graphic design, ID and brand development combines proven techniques in visual communications, award-winning creative execution, flawless production and effective project management. Concepts will be driven by your company's business objectives and the needs of your target audience. Ultimately, bottom-line results come from designs and messaging that solve your marketing, sales and communications problems and increase the return on your marketing investment.

  • Brand development and messaging
  • Collateral and brochure update or redesign
  • Content development across all media
  • Editing
  • Newsletters
  • Case studies
  • Trade articles and ghost writing
  • PowerPoint and multimedia presentations
  • Speeches
  • Personalized, on-demand communications components
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    Website Support & Internet Channel Communications

    We can work independently or team-up with your existing site developer to leverage the latest technologies and create effective web content that integrates with other communications channels. The web site adds the critical and cost-effective touch-point in the sales cycle

  • Evaluation, site plan redesign, content development
  • Testing and QA of UI, usability, and human factor design
  • Customer access site development (micro-websites/sub-webs)
  • Promotional landing page design (micro-websites/sub-webs)
  • SEO / SEM
  • Email – monthly or quarterly newsletters – daily or weekly ad hoc sales communications – design, write, distribute (news, trends, updates, sales letters, etc.)
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    Network and Social Marketing

    Social & Network Marketing is a proven process for influencing change, which incorporates components of research, advertising and promotion (positioning, segmentation, creative strategy, message design and testing, media strategies and effective tracking). We deliver comprehensive planning and execution through online venues for consumer and business -- and provide access to a growing market segment of internet users passionate about the topics they share through:

  • Blogs
  • Wiki's
  • Social and networking websites
  • Collaborative publishing venues
  • Email and list servs
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    Advertising

    We define objectives, craft your company's messaging and leverage advertising across multiple media channels. From trade publications to web links, your messaging will deliver results.

  • Annual media plans
  • Ad layout design and production
  • Trade publication ad space purchase
  • Card deck insertion
  • Free trade publication print directory listings
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    Direct Marketing

    Measurable results can be achieved through a variety of direct-response media channels including standard and dimensional mail, email, telemarketing, and interactive programs. We streamline and manage the entire process, from design, copywriting and production, to segmentation, profiling, modeling, analysis and fulfillment.

  • List sourcing & purchase
  • Design & copywriting (letters, email, postcards, etc,)
  • Ad hoc and programatic communications
  • On-demand personalized email and print letter development
  • Production and email distribution
  • Offset print management and mail house fulfillment
  • Variable Data Print-On-Demand Digital production
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    Public Relations

    PR must be integrated with all other marketing programs to insure that your company is meeting its public, employee and client communications objectives. We will write and distribute attention-grabbing content for all media. You company gets the coverage it needs to tell compelling stories, increase marketplace visibility and create demand

  • PR planning, implementation and tracking
  • Press releases
  • Article writing & placement
  • Newswire service management
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    Tradeshows & Events

    With proper planning and execution, events will build new business by creating an experience that is both relevant and valuable to clients and prospects. We help identify the best venues, negotiate the lowest fees, identify speaking opportunities and drive traffic to the exhibit. We also create traffic-topping imagery, resonating messages, compelling information and meaningful pre- and post-show communications.

  • Exhibit design & production
  • Interactive presentations development & production
  • Pre- & post-show communications – design, write, distribute
  • Off-site event planning
  • Sponsorship opportunities
  • Speaking opportunities (speaker and presentation development, panel discussions)
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    Call us today to get experienced support on your next project. From concept through implementation, we stand ready to define strategies and deliver programs across all communications channels. We specialize in one-to-one, multi-channel, experiential & lifestyle marketing in the Business-to-Business (B-to-B), Business-to-Consumer (B-to-C) and non-profit organizations.

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